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Thanks to its venture arm, SEB Alliance,
Groupe SEB supports promising young
start-ups driving the shared values of
sustainability, innovation, well-being and
transformation of the consumer pathway.
After investing in the venture capital fund
Blisce/ and ITEN micro-batteries in 2022,
SEB Alliance is supporting two French
companies with standout technologies,
strong potential and a positive environ-
mental impact: Auum and Vulkam.
In 2023, SEB Alliance’s total investment
amounted to more than 250 million
euros, around two thirds of which were
used equally for minority stakes in start-
ups and for investment funds, principally
venture capital. Groupe SEB expects its
commitments to reach 300 million euros
by 2025.
SEB ALLIANCE’S INVESTMENT
IN INNOVATIVE START-UPS
TO CREATE SYNERGIES WITH GROUPE SEB
Auum is a French start-up whose mis-
sion can be summed up by its name,
the acronym Arrêtons l’Usage Unique
Maintenant (Let’s stop single use now).
This behest refers to the 5 million dis-
posable cups still used in France each
year. Mindful of the situation’s serious
consequences for the planet, and of
the issues involved in cleaning up, the
start-up has developed the connected
Auum-S machine, with patented tech-
nology. With just a click, this machine
can clean, disinfect and dry a glass in a
few seconds, using very little water and
no chemical products. Designed and as-
sembled in Châtillon (FRA), at the start-
up’s new 1,300m
2
production facility, it
is certified Origine France Garantie (gua-
ranteed French origin). Auum’s ambition
is to assist French companies, which are
large consumers of disposable cups, in
adopting more responsible practices,
as is the case with Groupe SEB, which
has equipped its headquarter with these
machines.
This investment emphasizes Groupe SEB’s
determination to support industrial de-
velopment with a positive environmental
impact.
VULKAM OR THE AMORPHOUS METAL REVOLUTION
As an industrial stakeholder committed to promoting the made in France concept Groupe SEB
participated in raising equity for Vulkam to fund the launch of its first factory The SME
specializes in producing amorphous metals or metallic glass and micromechanical
components with unique properties destined initially for the watch and medical sectors and
subsequently other sectors that find applications for them particularly within Groupe SEB
Its first factory with a surface area of 3000m
2
is located in Versoud in Isère and will be
operational in 2025 with forecast production of 2 million components in the first year of
operation and 4 million in 2026
Resulting from 30 years of academic research Vulkams amorphous metals called
Vulkalloys
are alloys whose atomic organization has been modified giving them radically
improved properties they are two to three times harder and more abrasionresistant than
conventional metal alloys thanks to their random atomic structure Furthermore the high
precision thermomolding production processes developed and patented by Vulkam drastically
reduce the required quantities of raw materials by 50 and CO
2
emissions by at least 30
compared to the conventional equivalent and produce no waste
FIGHTING SINGLE USE WITH AUUM
where commitment meets excellence