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SOLIDARITY INITIATIVES

• TRAINING TO COMBAT EXCLUSION

In Brazil, 35 socially vulnerable people received a grant for vocational training

in gastronomic cuisine, thanks to the Arno-Rochedo Foundation in partnership

with Gastromotiva.

• BUILDING HOMES

IN COLOMBIA

Through Groupe SEB Andean’s

Imusa Samurai Taller de Sueños

foundation, 80 employee and

supplier volunteers built eight

new homes and a playground

in Carolina del Príncipe in

Colombia. The association has

helped build a total of 90 homes

for underprivileged people since

2014, and hopes to achieve

the same number in 2024 to

celebrate the Imusa brand’s

90

th

anniversary!

THIERRY DE LA TOUR D’ARTAISE

APPOINTED CHAIRMAN OF

THE ENTREPRISE DES POSSIBLES

Since it was founded in 2019, the Entreprise des

Possibles has focused its initiatives on homeless and

vulnerable people This model of innovative societal

commitment is a coalition of 170 businesses with

more than 80000 employees who have supported

more than 100 projects to help 16000 people in the

Lyon metropolitan area Thierry de La Tour dArtaise

was appointed Chairman of the Entreprise des

Possibles taking over from Alain Mérieux founder

of this major initiative Groupe SEB which joined the

adventure in 2020 offers its employees the opportunity

to take part in volunteering assignments during work

hours up to two days a year and donate paid vacation

days up to two per year monetized and topped up

by the company In 2023 a new campaign was

undertaken with employees in Lyon generating

25000 euros in donations

• THE PURE POP PINK RANGE

A limited-edition pink version of the Pure POP compact

garment steamer, under Rowenta brand, was launched

in the United States! This was an admirable way to

support the BCFR (Breast Cancer Research Foundation)

which works to prevent and cure breast cancer,

by donating 10% of the purchase price. More than

1,200 units have been sold since its launch in October.