22

The out-of-home coffee market has bounced back

vigorously since the end of the Covid pandemic.

Groupe SEB has been active in the Professional coffee

segment since 2016 with the acquisition of the WMF

and Schaerer brands, followed by Wilbur Curtis

(2019) and La San Marco (2023). With the acquisition

of these strategic brands, the Group has ramped up

its operations in the sector. Thanks to the Group’s

culture of innovation, identification of trends and

potential for creating synergies, the Professional

sector generated sales of €962 million, of which

90 were from Professional coffee Martin Zouhar

Executive Vicepresident Professional Coffee

Machines and Hotels deciphers this remarkable

performance

THE GROUP STANDS OUT FOR ITS PORTFOLIO OF STRATEGIC

BRANDS

With WMF and Schaerer leaders in automatic coffee

makers Wilbur Curtis the worlds second largest filter

coffee machine company and La San Marco specializing

in traditional coffee we enjoy a portfolio of four strategic

brands covering all segments with complementary

technologies to provide allinone solutions New growth

opportunities are consequently opening up to us thanks

to a wide price range and the diversity of locations for

use small and large offices hotels and restaurants

specialized coffee shops fastfood outlets convenient

stores public areas and even cruise ships

Today more than half of overall sales are achieved

outside of Europe This increase is largely due to our

strong investment over the entire value chain innovation

production sales and associated services

THE RISE

OF PROFESSIONAL COFFEE

ambition