Groupe SEB - 2023 Yearbook

OF THE COCOTTE-MINUTE

PRESSURE COOKER

In 2023, Groupe SEB celebrated the 70

anniversary of the

Cocotte-Minute

pressure cooker, a veritable symbol of

culinary innovation, design and internationalization. For the

last 70 years, the Cocotte-Minute

pressure cooker has

been continually updated with a steadfast resolve: to make

consumers everyday lives easier and more enjoyable, and

contribute to better living around the world. It has constantly

evolved, adapting to trends and even setting them to gain a

foothold in domestic kitchens!

AN ENDURING ICON

A COOKING REVOLUTION

The SEB Super Cocotte pressure cooker, precursor of the

CocotteMinute

pressure cooker was born in Selongey in

1953 It was the first pressure cooker manufactured using

the unique industrial knowhow of pressmanufactured

emboutissage in French which later gave its name to the

Société dEmboutissage de Bourgogne In France the

pressure cooker gave that period a new faster and more

economical way of cooking Cooking times were divided

by four considerably reducing time spent in the kitchen

and energy use It was also a highly functional and safe

product with a clampon lid a rotating pressure valve

and a light body in pressed aluminum The Super Cocotte

proved highly popular with generations of consumers

Its success was such that 45 years later a modernized

Authentic version was released

In the 1950s the brand also launched a multichannel

marketing strategy for a new era to promote its Super

Cocotte recipe books advertisements in the written

press poster campaigns advertising vehicles comic

strips cooking shows on the radio and television

appearances

“70 YEARS OLD AND

STILL AHEAD OF ITS TIME”

1953

1971

1975

1987

1994

2002

2016

2022

CocotteMinute

is a Groupe SEB

registered trade

mark since 1948

CocotteMinute

is therefore not

a synonym for

pressure cooker

ambition

ANNIVERSARY