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DEVELOPING AN EFFICIENT LOGISTICS NETWORK IN WESTERN EUROPE
• THE BULLY-LES-MINES MODEL
A logistics center devoted to all Groupe SEB’s Small domestic appliances brands,
Bully-les-Mines (Hauts-de-France) is a major logistics hub in northern Europe.
Located at a road and rail intersection, it will shortly benefit from the enlargement
of the Béthune river port to maximize transport by barge. The center manages
supply from ports in line with eco-logistics principles by favoring environmentally
friendly methods such as barge transport. Focusing on both logistics performance
to satisfy customers and environmental performance, the Bully-les-Mines center
provides efficient and high-quality services. After an initial operating stage (50,000
pallets) since April 2023 for shipping to France and Belgium, Groupe SEB laid
the foundations for optimized operational management enabling it to ship to new
markets from April 2024: Germany, Austria and the Netherlands. This logistics hub
has become a model, rolled out at other centers in France and abroad.
KEY FIGURES:
100,000m
2
of warehouse
surface area
500 employees by 2030
A total of 140,000 stackable
pallets
Certification BREEAM
very good
KEY FIGURES:
€30m investment
36,000m² of warehouse
surface area which can
be extended to 60,000m²
Up to 150 employees
49000 stackable pallets
at maximum capacity
• TIL-CHÂTEL, A NEW LOGISTICS HUB
In 2025, Til-Châtel (Côte-d’Or) will
be the new strategic logistics center
dedicated to Groupe SEB’s cookware.
Construction started in April 2024
and will last for about ten months.
Based on the Bully-les-Mines site’s
growth model, the warehouse will be
operational for France and Belgium
in April 2025, then Germany, Austria
and the Netherlands the following year.
This method ensures precise
management an operational startup
of just over 50 of the center to
confirm that standards are met with
an optimum level of service With
TilChâtel Groupe SEB is strengthening
its logistics network to improve
product availability for clients, while
rationalizing inventory levels and
staying close to the barycenter of supply
and delivery flows.
TOOLS TO ASSIST ECO-LOGISTICS
In order to optimize loading rates,
Groupe SEB has established the
EffyPACK process, the goal of which is
to improve palletization. Rollout of this
solution continued in Europe (87.2% fill
rate), in China (85.8%) for small do-
mestic appliances, and in Colombia.
Road freight is also gathering momen-
tum. Delivery routes have been opti-
mized in Europe thanks to direct flows:
merchandise no longer systematically
transits through subsidiaries’ ware-
houses. Lastly, the Group also endeav-
ors to reduce empty space inside pack-
aging as far as possible Transporting
less empty space means emitting less
CO
2
For example simply separating
the head neck and base of the Ultra
Silence Force fan Arno launched in
2020 has reduced packaging volume
and empty space by 30
The Group has made significant pro
gress in reducing emissions related to
shipping products raw materials and
components thanks to all the meas
ures taken This has led to a 13 re
duction of emissions per product sold
between 2016 and 2023