Groupe SEB - 2023 Yearbook

FOCUS ON THE HANGZHOU HUB

This center devoted to innovation was established

in Hangzhou in China a major economic crossroads

160 kilometers from Shanghai in 2019 It was

designed to encourage synergies agility and product

innovation with an extensive range of expertise

Product development Design Quality Strategic

marketing Information technology The international

multicultural team develops ranges for export from

A to Z for various Groupe SEB brands which are also

suited to local markets

The flagship products developed at the center include

amongst others the Includeo breakfast set the

FAR IH infrared electric ricecooker and UMAMI the

multicooker robot launched on the Japanese market

EVIDENCE BY WILMOTTE

An exclusive bean-to-cup coffee machine with

a unique design by internationally renowned

architect, urbanist and designer Jean-Michel

Wilmotte. For a unique consumer experience,

a coffee blend has also been created by

Manufacture du Café Alain Ducasse.

HAIR THERAPIST

The first brush designed to naturally repair

hair using steam. Protected by ten patents, it

has an exclusive THERMAL CARE

head that

guarantees perfect care each time it’s used,

and repairs up to 78% of hair fiber.

Flagship products in 2023

GREEN FORCE CYCLONIC EFFITECH

A bagless vacuum cleaner manufactured us-

ing 67% recycled plastic that is as efficient as

an equivalent 900W vacuum cleaner with a

40% energy saving.

PURE POP

The new generation vertical garment

steamer in bright colors, which purifies,

refreshes, sanitizes and removes lint

and dust from textiles; a revolutionary,

multi-patented system!

Pure POP has entered the Australian

market as a limited edition in a

partnership with the French brand

Delsey.

I-COACH TOUCH

A new connected pastry kitchen machine, a

true coach in the kitchen to help with, check

and correct food preparation: 21 automatic

programs with additional support services.

4-IN-1 OPTIGRILL

A smart grill that’s also a barbecue, an oven

and a complete-meal device, with cooking

results that are always perfect thanks to the

automatic adjustment of cooking times ac-

cording to ingredient quantity and thickness.