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THE PROFESSIONAL COFFEE MARKET IS BECOMING
INCREASINGLY ATTRACTIVE AND PROFITABLE
Consumers simply love fresh coffee. It’s enjoyed the world
over for its flavor and energizing properties, a trend that is
gaining momentum! But more than just a drink, coffee has
become symbolic of a particularly popular, out-of-home
taste experience, epitomized by iced coffee, which is boom-
ing in China and the United States. This is why we are rein-
venting coffee with a life-centric perspective, in which the
experience it provides is pivotal!
The global growth potential of out-of-home fresh coffee
is huge, particularly in regions culturally accustomed to
drinking tea. Coffee stores are mushrooming in Shanghai,
the coffee capital, and the automation of machines is rising
significantly. The same trend can be observed in South-
East Asia and in India. In America, one of the world’s largest
coffee consumers, the market continues to expand with
ranges that are increasingly automatic. Lastly, in Europe
the market is strengthening, with automation offsetting the
labor shortage.
These automatic coffee machines present numerous ad-
vantages: speed in preparing recipes, consistent flavors
from one cup to the next (regardless of the barista’s skills),
a variety of functions, digital solutions that simplify and
optimize employee working hours, and lastly, increasingly
sustainable machines.
WE HAVE BUILT A POWERFUL GROWTH MODEL
Our growth is based on three major pillars:
• a large and diverse worldwide customer base: we
supply 7 of the 10 largest coffee chains (McDonald’s,
Tim Hortons, 7-Eleven, Luckin Coffee, etc.), and we have
good reason to believe that this dynamic will accelerate;
• good understanding of customers: thanks to connected
machines and the feedback gathered, we can direct
our research to offer the appropriate innovative
technologies and digital solutions;
• customized contracts: to meet the needs of each
customer in terms of products and services, and also
unique customer service on a global level.
This growth model encourages us to build a
complementary offer within Professional equipment,
extending to adjacent categories in beverage and culinary
area. We are very pleased to welcome new brands in our
portfolio Zummo Krampouz and Pacojet to name few
“Groupe SEB has been active in the Professional Coffee market
for seven years now, and we are delighted with the outlook for the future.
In view of this success, we aim to become a leading player in the area
of small professional equipment. The adventure is just beginning!”
Martin Zouhar, Executive Vice-president, Professional Coffee Machines
and Hotels
PROFESSIONAL COFFEE IN FIGURES:
More than 50% of sales outside Europe
65,000 customers worldwide
450,000 machines installed
Leader in 12 countries, including top
3 worldwide: Germany, China and the
United States
Number 1 in the Full Automatic category
(30% market share in 2023)
160 active patents
5 factories
OFFICIAL SUPPLIER TO PROS
Groupe SEB has become a Global Partner
to the Sirha Food ecosystem for the 20232025
cycle and will take part in two major food
events as official cookware supplier
Bocuse dOr a professional gastronomy
competition in the French finals the Asian
American and European continental finals
and the 2025 grand finals in Lyon with
the AllClad brand
Sirha Omnivore festival of Young
Contemporary Cuisine with its
Lagostina brand