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With a view to permanently improving customer service, Groupe SEB continually takes action to optimize its value chain, from

manufacturing products to shipping them. The ever more efficient supply chain has accelerated thanks to implementation

of digital tools, particularly when applied to logistics: optimizing container loading, monitoring costs and lead times, and

soon CO

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emissions according to the types of transport used. The construction of new logistics centers in France, such as

Bully-les-Mines and Til-Châtel, is increasingly important to ensure Groupe SEB’s efficient logistics performance and secure

the spaces necessary for the Group’s growth.

A DIGITALIZED AND SUSTAINABLE

SUPPLY CHAIN MODEL

A NEW STAGE IN SUPPLY CHAIN DIGITALIZATION

Thanks to new digital tools, Groupe SEB now has at its

disposal an industrial tracking system for logistics, enabling

greater visibility of flows and cost control. For maritime

shipping flows, Groupe SEB has rolled out two main digital

tools:

• OTM, a transport management system for handling

purchase orders en masse in order to optimize container

loading by rationalizing order allocation; so a single

container can be filled with products corresponding to

different items, orders and even suppliers. This provides

greater flexibility to adjust to the order levels of market

subsidiaries while ensuring the container is as full as

possible. The volumes managed by this system since 2019

have gradually increased with the inclusion of shipping

from Supor’s international factories and suppliers in

China.

also equipped with a cost monitoring function to anticipate

the resources necessary for receiving flows in the

warehouses and determine priorities to avoid any possible

extra charges if the containers are detained

To optimize road freight the Group rolled out the Shippeo

digital tool for distribution flows from BullylesMines at

the end of 2023 This platform for connecting haulage

contractors improves shipping performance and reduces

transport costs while providing data such as GPS truck

tracking and confirmation and proof of delivery to the

customer Groupe SEB intends to extend the use of Shippeo

to the rest of Europe by 2025

Wakeo a digital platform set up in 2023 to track shipping

and monitor associated costs This system is equipped

with numerous major functions including realtime

tracking of containers and their ETAs using artificial

intelligence Thanks to these data sets any repercussions

of an unforeseen logistics complication can automatically

be predicted for all the centers and markets concerned

unloading storage product availability etc Wakeo is

where commitment meets excellence