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ambition

A ROBUST PROCESS FOR DEVELOPING

NEW INNOVATIONS

Innovation is based on precise knowledge

of our consumers and their requirements

whether relating to major societal changes

or lifestyle changes throughout the

world Thanks to the extensive scope of

our technological expertise automation

connectivity materials etc we can meet

their current and future needs by developing

appropriate innovations

We are also working to build innovative

comprehensive and coherent ranges to

suit all user profiles By developing several

variants of a particular product we can

upscale it make it more accessible in

terms of usage or tailor it to different target

consumer segments

Groupe SEB has grown to be the global leader in Small domestic appliances and Professional coffee through innovation,

a key value passed down by its founders. The innovation strategy follows a structured approach of creating offers relevant

to the Group’s mission to make consumers’ everyday lives easier and more enjoyable, around the world. Each product and

service can be used all day long and in every room of the house… A resolutely life-centric vision. A conversation with Cyril

Buxtorf, Senior Executive Vice-president, Products and Innovation.

INNOVATION

AT THE HEART OF GROUPE SEB’S BUSINESS MODEL

A CONSIDERABLE FIREPOWER THANKS

TO INTERNAL EXPERTISE

Multidisciplinary teams are in place at two

global innovation centers one for Cookware

Rumilly FRA and the other for Small domestic

appliances Écully FRA The latter is divided

into six centers of excellence covering all fields

of research devoted to innovation consumer

insights food science electronics engineering

materials and intellectual property The system is

rounded out with regional hubs in Germany the

United States China and South America

This global footprint close to the factories

encourages synergies

between categories from cookware to iron

soles

andor between geographic areas Tefals

patented Thermospot

technology applied to

Supor pans in China

INNOVATION APPLIED TO MORE

THAN 50 PRODUCT CATEGORIES

WITH A LONG-TERM PERSPECTIVE

The product offering is continually being

reinvented in each of the more than

50 categories in which Groupe SEB operates,

in order to keep track of and adapt to

consumer habits. Groupe SEB is the world’s

second largest player in the blender category,

widely distributed throughout the world but

with differing uses from one region to another:

fruit juices, sauces, hummus, guacamole,

smoothies soups crushed ice etc

The legacy of each brand and their technological

and industrial knowhow provide a sound

foundation for innovation and for creating

brand histories in a global effort for continuous

improvement as for example in the journey

from the CocotteMinute

pressure cooker to

the electric pressure cooker

INNOVATION IS…

3,000 people 

around €300m of investment

per year

500 patents filed each year

10,000 active patents

A lifecentric perspective great agility

and huge synergy potential thanks to our

global operations and the diversity of our

areas of knowhow this is Groupe SEBs

recipe for innovation

Cyril Buxtorf Senior Executive

Vicepresident Products and Innovation