20

FORGE ADOUR: THE OUTDOOR COOKING EXPERT

With Forge Adour, a family-owned French business

specialized in designing, manufacturing and selling

enameled cast-iron planchas, Groupe SEB becomes

European segment leader and enhances its outdoor

range along with the Breton brand Krampouz and its

stainless-steel planchas.

Forge Adour offers enameled cast-iron planchas with

an eco-designed coating comprising three solvent-free

layers (Smart-certified platinum status), on all iron

components. This process guarantees the greatest

resistance to corrosion, ultraviolet rays and impact. Its

wide and varied offering comprises five different plancha

ranges (electric and gas) as well as accessories (trolleys,

outdoor kitchen units, hoods, covers), fireplaces and

wood-burners, for the consumer market.

Long established in Bayonne, in the south west of France,

with its plant located at Villafranca de los Barros in

Spain, where the founding family hails from, Forge Adour

is growing fast in France and Spain. Its acquisition by

Groupe SEB will create distribution synergies and develop

sales globally.

Groupe SEB maintained its acquisition strategy in 2023, welcoming three new companies, all leaders in their business

sector: Forge Adour, La San Marco and Pacojet. The premium brand Forge Adour has extended the Group’s outdoor range.

La San Marco and Pacojet have strengthened its position in the professional sector by supplementing the Professional

coffee offering on one-side and by opening up globally recognized know-how for restaurants on the other. These three major

acquisitions are part of an approach to develop and create synergies, implemented by Groupe SEB in growth markets.

ACQUISITIONS

TO OPEN UP NEW PERSPECTIVES

FORGE ADOUR AT A GLANCE

140 employees

25m sales in 2022

of which 85 in France

6 stores

ambition