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2024 Sales and results - Press Release
WMF, Germany's number one company for household goods and a leading brand in the world of professional coffee, launches WMF Perfection, its new fully automatic coffee machine. This innovation, which has been awaited by demanding epicureans in search of the perfect coffee, raises the standard of coffee enjoyment in the home thanks to high-quality beverages perfectly adapted to individual tastes. It combines sophisticated design, French manufacturing, ultra-customized options and unparalleled coffee quality: all the senses are awakened. The new best address for connoisseurs is now theirs.
Made in France in the Mayenne factory, with quality and durable materials (Cromargan surface®, stainless steel 18/10 marketed by WMF since 1930), the device has an elegant and sober design. WMF Perfection not only makes a name for itself with its functionality but also with its elegance. Its LED mood lighting puts it in the spotlight. WMF Perfection is designed to be easily disassembled and reassembled and carries the commitment "15 years repairable at the right price".
Thanks to the large touch screen and the front access, its use is very intuitive. There is no need to move the machine to fill the water tank or to remove the coffee grounds container, everything is accessible from the front of the machine. The machine has alerts to facilitate handling and the self-cleaning circuits have received the "Hygiene" label from TUV Rheinland, an internationally recognized German organization.
A multitude of settings allow to adapt to individual preferences, from the grinding level to the intensity of taste, from the amount of water to the preparation with or without milk. WMF Perfection takes into account the wishes of every profile. A ground coffee trap and the possibility of making 2 drinks at the same time complete the options.
WMF has put all of its professional coffee expertise into this machine to ensure a particularly delicious cup result. The WMF Double Thermoblock technology and WMF Aroma Perfection system allow for precise temperature control during brewing -an absolute necessity for a perfect cup of coffee- while still allowing for hot, creamy milk.
This combination of features, technologies, details and design gives the WMF Perfection coffee machine an incomparable cup quality and comfort of use.
WMF's reputation in the coffee sector was built in 1927, when the brand began producing exceptional coffee machines for professionals. This know-how has been a determining factor in the development of this great innovation for the home. Only WMF expresses the coffee moment as a highly sensory experience - an experience to (re)feel, taste, observe and listen to.
WMF has teamed up with German-American actress Diane Kruger for the launch of WMF Perfection. Linked by their high standards and appreciation of the intense pleasure generated by coffee tasting, this duo defines the perfect #myWMFmoment.
WMF is a brand I've known since I was a child and have always associated with iconic quality and design. That's why I'm absolutely thrilled to be the face of this campaign.
Diane Kruger
In Diane Kruger, we found the perfect person for our campaign. She embodies the values of our brand in every respect: timeless and elegant, sophisticated and cosmopolitan, bold yet affable and approachable. Through this partnership, we are taking the brand to the next level.
Kilian Manninger, President of Consumer BU WMF GmbH
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