Our partnerships for innovation

5to 10% of revenue

To develop new concepts and boost our sales, we lead an active partnership policy. This approach has produced results: with 5 to 10% of revenue, these partnerships stand as major growth resources for the group.

Our partnerships take various forms:

  • co-development and/or distribution contracts in the development and marketing of a new product. This is notably the case with Nestlé for Nespresso and Dolce Gusto, Heineken for BeerTender and The Sub, and L’Oréal for Steampod
  • licensing contracts to associate our products with another brand, for example Elite
  • guarantee contracts to develop cookware in collaboration with personalities such as the chefs Jamie Oliver and Thomas Keller
  • image partnerships associating our products with other brands or organizations such as WWF

We also work with universities and research institutes to develop large-scale projects requiring complementary tools or skills.

 

OUR PARTNERSHIPS
Go to the Open Innovation section Go to the Open Innovation section Go to the Open Innovation section
IN ADDITION