CIRCULAR REVOLUTION
PLACING OUR PRODUCTS AND SERVICES AT THE HEART OF THE CIRCULAR ECONOMY
CIRCULAR ECONOMY AT THE HEART OF SUSTAINABLE INNOVATIONS
Faced with the depletion of natural resources and the constant increase in waste, we need to have a more circular economic model in which raw materials are re-used rather than thrown away. To this end, we have been rethinking our production and marketing methods for years.
We sell 11 products per second, so we have a responsibility to offer products designed to last, be repairable, recyclable and manufactured from recycled materials. This is to support consumers to adopt a responsible consumption pattern. Our objective is to give a second life to products, components or materials, to reduce our waste production and our environmental impact.
We have retained industrial know-how, but also control over the development and manufacture of our products. We can therefore have an offensive policy and carry out actions at all levels of the circular economy.
The Group’s objective: to save the planet’s resources
by using several levers:
- extend the lifespan and reuse of products;
- promote recycling and the use of recycled
- materials;
- give several lives to products and their
- components;
- test the shared use of our products (rental).
RECYCLED MATERIALS
To mitigate the depletion of planet’s resources, the Group is increasingly integrating recycled materials into its products through collaborative efforts among the purchasing, product développement and manufacturing teams.
PRODUCTS REPARABILITY
Product reparability is a vital aspect of the circular economy, as by increasing the lifetime of products it helps to reduce both the resources consumed and waste, and therefore preserve the environment. It is also beneficial for consumers who get an economic benefit (cheaper to repair than to buy a new product) and keeps users of the Group’s products loyal by extending service lives as much as possible.
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SECOND LIFE
In order to give a second life to products, various partnerships around the world allow their collection, and the repair and refurbishment of products. They can then be resold at an affordable price.
SHARED USE PRODUCTS
At the forefront of new, more sustainable consumption models in the context of the functional economy, the Group tested an innovative culinary appliance rental service in France as early as 2015 to meet consumers' occasional needs.
RÉPARESEB: A DEDICATED CIRCULAR AND SOLIDARITY ECONOMIC HUB
Acting for the circular economy through the repair of small household appliances while contributing to the professional integration of people far from employment: this is the double objective of the RépareSEB workshop which opened its doors in December 2020 in Paris, Porte de La Chapelle.
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PRODUCTS WITHIN THE RECYCLING LOOP
For Groupe SEB, making sure that our products are part of the recycling loop means:
- Designing products with a high recycling potential, that is to say designed with materials that can be recycled and plans for quick and easy disassembly
- Encouraging the effective recycling of products by supporting the collection of end-of-life products and the development of specialized recycling industries