Our global strategy is consistent with our long-standing mission of simplifying and embellishing the everyday lives of consumers and contributing to better living around the world. We take up this challenge year after year by creating new products and services that help to make domestic life more fulfilling. We also strive to meet the new needs of consumers, and even anticipate their future aspirations.
Our long-term vision is focused on maintaining the right balance between growth and competitiveness to create value for all our stakeholders while strengthening our position as a world leader in small household equipment. This vision enables us to go through turbulent times with serenity while seizing all growth opportunities.