INNOVATIVE PIONEER

OVERVIEW

A key pillar of our strategy, innovation is written into our DNA and remains deeply rooted in our culture. Innovation is one of the five essential values of our Group at the service of better living together.

From the creation of our group, we have endeavored to bring consumers innovative products that make their everyday life easier and contribute to their well-being. Besides product innovation, we also develop new services to anticipate their aspirations.

A true growth driver, innovation is part of a virtuous circle that serves to reassert our leadership position in the market:
 

A new era opening up new possibilities 

Innovations today are based on digital technology, with connected products as well as services that improve consumer's daily lives.

Connected products  

In terms of products, Groupe SEB's new connected devices provide more customization, efficiency and immediacy.

• With Cookeo Connect by Moulinex, users can complete their recipes and manage them directly via their tablet or phone. 
• Seb's Actifry Smart XL marks a turning point in the Actifry story by accompanying users in the preparation of meals through an app.
• Réveil Café by Tefal is the new morning coffee ritual: thanks to an extremely simple and intuitive mobile application, it works as an alarm cook and starts making coffee at the same time
• Latte Smart by Krups, a smart coffee machine that can be used to prepare coffee recipes with the help of an app and record them for later.  
• Tefal's Cooking Connect, connected kitchen scales connected to a recipe app.
• i-Companion, a connected version of Moulinex's Cuisine Companion cooking food processor.

Customized web services  

In terms of services, the group today is going beyond the object in itself. It includes services, tips and recipes, notably through connected services that provide more customization, efficiency and immediacy. Harnessing digital technology, we are proposing new consumption experiences, each one more complete and customized than the last.

Our innovation processes:

Because relevant innovation consists above all in launching the right product in the right place at the right time, we work as closely as possible with consumers to better gauge their expectations. 

Go to the "Consumer at the heart of innovation" section.

Our innovation is also underpinned by human resources with particularly rich and diverse skills. The breadth of our activities calls for a highly extended expertise set including more qualified and specialized individuals. This diversity generates strong cross fertilization between our different business activities.

To cross skills sets and pool innovation expertise, we also form partnerships with major companies and research centers.

Go to the "OPEN INNOVATION" SECTION.

Our innovation tools:

We have introduced two high-performance tools dedicated exclusively to innovation: the Small Electrical Appliance (SEA) Innovation Hub and the SEB Lab. 

FOODTECH

Under our lead, the FoodTech theme-based network was created. Based in Bourgogne-Franche-Comté, Rhone-Alpes and three French cities, and accredited by the French Ministry of the Economy, the FoodTech ecosystem aims to develop entrepreneurship, innovation and international appeal through health, environment and well-being issues related to food and diet. 

Supervised by Xavier Boidevezi, Director of the Groupe SEB Digital Workshop and voted national secretary, FoodTech brings together experts, investors, creators and public bodies concerned by these topics.