Strategy

To ensure the long-term future of the company and create value for all its stakeholders, our long-term strategy combines growth and competitiveness.

OUR TWO COMPLEMENTARY VISIONS

Favoring organic growth:

Innovation policy
Portfolio of powerful and complementary brands
Clear and well-segmented sales approach per distribution channel
Constant international expansion in mature and emerging countries to develop and strengthen our leadership positions.

Sharpening our competitive edge:

A powerful and competitive production base formed over the years through continuous adaptation and the honing of a range of structures (administrative, logistics, etc.) based on the best world standards
Strict control of operating costs: simplified structures, pooled support services (shared service centers, clusters)
Optimized purchasing policy
Continuous improvement in supply chain and controlled working capital requirement