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GROUPE SEB PRESENT AT SIRHA 2025 WITH ALL ITS PROFESSIONAL BRANDS


Since acquiring WMF in 2016, Groupe SEB has entered the professional segment, becoming a leader in professional coffee solutions. The group has continued to expand in this field, achieving over 10% of its revenue in 2023 from the professional segment*. Today, with brands that are leaders in their respective fields, Groupe SEB meets the high standards of professionals across diverse industries: preparation of hot and cold beverages (including coffee and fruit juices), culinary preparation, cooking, kitchen tools (professional knives and utensils), and hospitality equipment.

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Discover these brands at SIRHA 2025, from January 23 to 27, 2025, in Lyon.

All clad

All-Clad

Founded in 1971 in Canonsburg, USA, All-Clad designs and manufactures premium cookware that meets the needs of the world’s top chefs. It was the first company to introduce the concept of multi-layer metal cookware to ensure even heat distribution, exceptional durability, and optimal cooking performance.

  • Booth : 6A80
     
ADB

Ambassade de Bourgogne


This brand offers a complete range of "Made in France" cooking equipment designed for professional catering, small to medium-sized establishments, and caterers. The products, built for intensive use, include stoves, cabinet modules, ovens, and more.

  • Booth: 5D96
CH

Charvet

Since 1934, Charvet has represented excellence in professional kitchen equipment for institutions and the most demanding restaurateurs. Charvet offers six ranges of modular equipment, a custom piano range, and a line of high-performance production equipment capable of serving 30 to 30,000 meals daily.
Charvet is certified as an "Entreprise du Patrimoine Vivant" (Living Heritage Company).

  • Booth: 5D100
  • Events: Daily demonstrations of the new sauté pan at 11:30 AM, 1:30 PM, and 3:30 PM.
     
KR

Krampouz

Established in 1949, the Breton brand Krampouz designs and manufactures cooking appliances for professionals and the public. The inventor of the crepe maker, Krampouz is now the market leader, recognized for its French industrial expertise. The brand also offers waffle irons, panini grills, barbecues, and planchas.
Krampouz is certified as an "Entreprise du Patrimoine Vivant" (Living Heritage Company).

  • Booth: 5D06
  • Events: Plancha demonstrations by Pierre Reure (11 AM–4 PM) and tastings: crepes in the morning and waffles in the afternoon.

Friday, January 24 at 5 PM: Masterclass
 

PACO

Pacojet

A Swiss family business, Pacojet has revolutionized the preparation of ice cream, sorbets, sauces, mousses, fillings, purees, and more with an emulsifier for perfect results in under 90 seconds.

  • Booth: 5C16
SEB PRO

WMF, Schaerer et La San Marco (SEB Professionnel France)

These brands specialize in high-end coffee machines for professionals in various sectors, including hospitality, bakeries, concessions, gas stations, and transportation hubs.


WMF
A German brand with over 170 years of experience in automatic and semi-automatic coffee machines and equipment for the hospitality industry.

Schaerer
A Swiss company founded in 1892, recognized as a leading global manufacturer of fully automatic coffee machines.

La San Marco
A century-old brand producing traditional lever-operated machines in Gradisca d’Isonzo, Italy.

  • Booth: 7A66
  • Events:

Matcha Latte and Chai Latte tastings throughout the event
Friday, January 24 at 5 PM: Cocktail and mocktail tasting

ZUMMO

Zummo

A leader in automatic fruit juice extraction machines, Zummo caters to professionals with over 10 product families, including juicers, juice extractors, vending machines, and centrifuges.

  • Booth: 7A74
  • Events: Fruit juice tastings throughout the event
     
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