Each brand has a well-defined identity, with a specific values which are reflected in the product offering, features and design, as well as in appropriate communication mechanics.
We remain convinced that our balanced business model, combining profitable growth and a resolutely responsible approach, creates value for all and plays a full part in our contribution to better living in households around the world.
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ESG INVESTOR DAY
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Provisional 2024 sales
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2024 Sales and results - Press Release
Simone Rugiati is one of the most creative chefs in Italy.
Young, amusing and open to every one even those who are not so expert in the kitchen. His cooking is young, creative but always respectful of Italian culinary traditions and ingredients. And he is the brand ambassador for Lagostina!
The partnership between Lagostina and Simone Rugiati began in 2013 and is helping to lead the brand from tradition to modernity trying to catch younger targets in Italy. The chef’s young and approachable image brings freshness and dynamism to Lagostina, in particular through the organisation of various events broadcast on social networks (Accademia del Sapore, Dinner in the Sky etc.) and competitions on Facebook.
Lagostina and Simone have also joined forces to make some recipe videos/tutorials showing off some of the brand’s cookware.
In 2 years: 27 videos and more than 20 in-store cookery events.
Digital magazine