Skip to main content

SIGNATURE OF AN AGREEMENT FOR THE ACQUISITION OF WMF

SIGNATURE OF AN AGREEMENT FOR THE ACQUISITION OF WMF
Groupe SEB is pleased to announce the signature of an agreement with KKR for the acquisition of the German group WMF, the global leader in professional coffee machines and German leader in cookware.

The WMF Group, which was founded in 1853, specialises in 3 product lines: professional coffee machines, small domestic equipment (cookware and small domestic appliances) and equipment for the hotel industry. Over the years, it has established solid positions:

  • in the professional coffee market, where it is the undisputable world leader with a market share of 28%, far ahead of the number 2;
  • in cookware, where WMF is the clear leader in Germany, with 20% of the market.

The WMF Group posted revenue of €1.1 billion in 2015, up by 4.3% and an adjusted EBITDA at€118 million in 2015.

WMF has 8 production sites across the world: 4 in Germany, 1 in Switzerland, 1 in the Czech Republic, 1 in China and 1 in India. It has a multi-channel distribution strategy and notably a large company-owned retail network. It employs 5,700 people in 16 countries, of which 3,800 are in Germany.

This structuring acquisition will allow the Group to:

  • acquire a solid worldwide leadership in the very attractive professional coffee machines market, which is characterised by strong growth, high profitability and large recurring sales, due to a significant proportion of service activities;
  • strengthen considerably its position in cookware, becoming the number 1 in Germany, notably via its high-end stainless steel product offering;
  • accelerate its development in the key market of kitchen ustensils and accessories, continuing on from the acquisition of EMSA, to reach sales of more than €350 million;
  • consolidate its brand portfolio with strong new brands – the iconic WMF as well as Schaerer, Silit, Kaiser and HEPP;
  • access a network of 200 own-retail shops in Germany, a great tool to promote its image and generate revenues.

The deal will be submitted to the relevant competition authorities and is expected to be finalised before the enf of 2016.