Each brand has a well-defined identity, with a specific values which are reflected in the product offering, features and design, as well as in appropriate communication mechanics.
We remain convinced that our balanced business model, combining profitable growth and a resolutely responsible approach, creates value for all and plays a full part in our contribution to better living in households around the world.
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Leader mondial du petit équipement domestique, le Groupe SEB lance plus de 250 nouveaux produits et modèles chaque année. Cette dynamique d’innovation est portée par nos équipes internes de R&D, marketing et design mais également par des relations étroites avec nos partenaires externes.
The Group’s innovation model focuses on innovation in usage and aims to provide an appropriate response to the expectations of current and future consumers. The main areas of work for our innovation community, which is made up of Research, Development, Design and Strategic Marketing teams, are directly linked with the social issues of today, such as the ageing population, health and well-being. They also involve the latest advances in current research, in particular in terms of energy sources, robotics and connected products.
In order to fuel its expertise in this field and cover a wide range of technologies and issues, the Group has been committed for several years to a proactive Open Innovation strategy, in which it has become a recognised player. Our Business Units work alongside universities and competitive clusters (Vitagora, Cap Digital etc.). Our three cross-technological centres have formed partnerships with some prestigious laboratories (CNRS, CEA-LITEN, INRA) and universities (Centrale Lyon, Insa Lyon etc.).
Set up in 2011, the SEB ALLIANCE investment company now enjoys an excellent position in the world of venture capital, examining growing numbers of cases. Investments made in 2013, for example, include Ethera, a Grenoble-based start-up company, which has developed an innovative technology in the field of interior air quality.
Finally, the Group has also opened up to the initiatives of inventors, scientists and researchers by launching a specific “Innovate with Groupe SEB” international website for them at the end of 2013.
Le Groupe, qui reçoit de nombreuses propositions d’inventeurs chaque année, a en effet pour ambition de décupler ce potentiel en allant chercher des propositions d’inventions dans le monde entier.
The “Innovate with Groupe SEB” website offers three different types of potential partnership:
These contributions will be organised initially at European level and subsequently at worldwide level.
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