Each brand has a well-defined identity, with a specific values which are reflected in the product offering, features and design, as well as in appropriate communication mechanics.
We remain convinced that our balanced business model, combining profitable growth and a resolutely responsible approach, creates value for all and plays a full part in our contribution to better living in households around the world.
02:00 pm (CET)
ESG INVESTOR DAY
05:40 pm (CET)
Provisional 2024 sales
07:00 am (CET)
2024 Sales and results - Press Release
Since 1st September 2014, manufacturers of household appliances must include a label on vacuum cleaners, showing their energy consumption and efficiency.
Since 1st September 2014, the new EU ECODESIGN* directive requires manufacturers of vacuum cleaners to fulfil new standards in terms of energy economy and efficiency. The European Commission now requires all manufacturers to make significant reductions in the electricity consumption of their appliances, whilst at the same time improving suction and filtration efficiency.
Just like the system that is already in place for white goods, vacuum cleaners will now be rated from A to G to allow consumers to compare and choose thanks to clear and precise labelling:
In addition, the power of vacuum cleaners will now be limited to 1,600 W (900 W by 2017) and the noise level clearly shown.
(*) Regulation of the European Commission implementing directive 2009/125/CE of the European Parliament and Council concerning the ecodesign requirements applicable to vacuum cleaners.
How does a vacuum cleaner work?
To simplify matters, this can be broken down into three main phases:
Understanding the new universal labelling system
This new and unique energy label will enable buyers to gain a better understanding of the performance criteria of the various models of vacuum cleaner and above all to compare them!
It takes into account 6 key criteria:
Filtration quality
The quality of filtration depends on the type of filter elements inside the vacuum cleaner. This is a very important criterion for people with allergies as well as where animals are present. Without filtration, the dust would not stay inside the vacuum cleaner.
There are three types of filter: Foam filters, micro-filters and HEPA filters at air entry and exit. All of these must be cleaned or changed regularly to guarantee consistent performance over time.
HEPA filters offer the best performance, with a technology that is similar to that used in operating rooms for the HEPA 13, which filters 99% of particles and is recommended for people with allergies.
Noise levels
Noise levels in vacuum cleaners vary enormously according to the model and make a huge difference to user comfort. The new energy labelling makes it easy to compare the noise level of each model, provided that you take into account the fact that the noise does work on a linear scale – a 3 dB gain in performance halves the perception of sound. Some key values for comparison purposes:
Rowenta vacuum cleaners displaying 65 dB therefore enable you to stay connected with your environment, hear the telephone ring, the radio or the television and talk without having to shout.
Digital magazine