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2024 Sales and results - Press Release
With Moulinex La Fournée, breakmaker with revolutionary technology (registered patent), bread lovers will be able to make, at home and in all simplicity, crisp, tasty loaves of bread like a traditional maker.
The secret to success lies in the “Moulines baking mix”. To offer consumers traditional baker know how, Moulinex and Frédéric Lalos, “Best Worker in France in bakery”, conceived and designed a selection of mixture sachets together that allow consumers to make original breads and guarantee an irreproachable result.
Pains d’Antan or Fournées Inventives, all you have to do it choose from 6 sachet types to make French, rustic, seed, fig, or provencal bread … the loaf is round and golden, the crumb fluffy and tasty, the crust as crispy as you like.
Moulinex, in collaboration with Frédéric Lalos, has implemented a unique patented technology that emulates craftsmanship:
Visit the La Fournée site at www.lafournee-moulinex.com
At the launch of La Fournée, the Moulinex teams invited 8 bloggers for a unique evening of breaking bread.
On the menu: unveiling Frédéric Lalos’s traditional bread fabrication secrets. Then put in practice thanks to the Moulinex’s last generation bread making machine with its unique design of associated baking mixtures. And lastly, to the ovens to carry out 4 recipes before tasting!
The event was a real success, the bloggers were impressed with the result: a real baker’s break with a crispy golden crust, each variety more delicious than the last and most of all a pleasant moment to share… on their blogs!
The breadmaker, with its special launch offers, was also on show at the O’Parinor shopping mall in Aulnay-sous-Bois near Paris.
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