Each brand has a well-defined identity, with a specific values which are reflected in the product offering, features and design, as well as in appropriate communication mechanics.
We remain convinced that our balanced business model, combining profitable growth and a resolutely responsible approach, creates value for all and plays a full part in our contribution to better living in households around the world.
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2024 Sales and results - Press Release
IMUSA, Industrias Metalúrgicas Unidas S.A. was established in Copacabana, Antioquia on 9 August 1934.
Specialising in aluminium products, IMUSA encouraged the democratisation of aluminium cooking utensils, until then considered to be a luxury, by offering innovative, high-quality, long-lasting products at an affordable price.
In doing so, Imusa rapidly became THE brand of cookware to be found in Colombian households. In 1945, after the war, IMUSA added plastic products to its portfolio, leading to the company’s international expansion. Venezuela, Ecuador, Panama, Puerto Rico… and in particular the United States, where IMUSA has become the leading Hispanic brand in the cookware market, popular with a huge section of the population. Since 2011, the year the brand was taken over by Groupe SEB, IMUSA has been intensifying its growth and innovation.
A true icon of “Latino-American” cooking, IMUSA is now merrily celebrating its 80th anniversary as it should – with new ranges of cookware, a recipe book featuring the 80 best Colombian recipes, competitions etc., all whilst maintaining a strong commitment to corporate responsibility. IMUSA sponsors the “Un Techo para vivir” scheme and some of its employees have helped to build 8 houses to help families suffering from extreme poverty.
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