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CALOR’S TWEENY VOTED “PRODUCT OF THE YEAR” IN BELGIUM

CALOR’S TWEENY VOTED “PRODUCT OF THE YEAR” IN BELGIUM
Tweeny, Calor’s 2-in-1 steam iron and garment steamer, has been named Product of the Year in Belgium.

5,000 voters are polled for this annual award which recognizes the perceived attractiveness and innovative nature of a product, as well as consumer satisfaction and intention to purchase.

More than half of all consumers have heard of the “Voted Product of the Year” logo. It will feature extensively in Tweeny product communication throughout the year: media, social networks, packaging and point-of sale displays.

 

* 56% recognize the logo – 76% would consider purchasing a product bearing the logo – 26% have already purchased a product with the logo.