NEW PARTNERSHIPS IN KITCHEN UTENSILS

Groupe SEB is capitalising on its key brands to boost its position in kitchen accessories.

.The Group has signed an agreement with Bradshaw International to develop kitchen utensils under its own brands in the United States and Canada. Bradshaw International, the American leader in kitchen utensils, sells more than 150 million products each year in over 45,000 points of sale in these two countries. This licence contract represents a real opportunity for Groupe SEB to successfully introduce a full range of kitchen utensils under the T-fal, Mirro, Moulinex and Wearever brands.

In addition, the Group signed a distribution agreement in February 2013 with the world’s leading producer of glass food storage jars, Samkwang Glass Co. As part of this association, 360,000 storage jars have been on sale since mid-October under the Tefal brand in the 300 Simply Market shops across France. This programme will be extended to other countries, in particular Japan at the beginning of 2014.