Each brand has a well-defined identity, with a specific values which are reflected in the product offering, features and design, as well as in appropriate communication mechanics.
We remain convinced that our balanced business model, combining profitable growth and a resolutely responsible approach, creates value for all and plays a full part in our contribution to better living in households around the world.
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Provisional 2024 sales
2024 Sales and results - Press Release
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2024 Sales and results - Conference
Groupe SEB is capitalising on its key brands to boost its position in kitchen accessories.
.The Group has signed an agreement with Bradshaw International to develop kitchen utensils under its own brands in the United States and Canada. Bradshaw International, the American leader in kitchen utensils, sells more than 150 million products each year in over 45,000 points of sale in these two countries. This licence contract represents a real opportunity for Groupe SEB to successfully introduce a full range of kitchen utensils under the T-fal, Mirro, Moulinex and Wearever brands.
In addition, the Group signed a distribution agreement in February 2013 with the world’s leading producer of glass food storage jars, Samkwang Glass Co. As part of this association, 360,000 storage jars have been on sale since mid-October under the Tefal brand in the 300 Simply Market shops across France. This programme will be extended to other countries, in particular Japan at the beginning of 2014.
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