Tefal and WMF among the « 2019 Best Brands » in Germany

Further to the study carried out by the GfK consumer research institute, Tefal ranked second this year in the « Best Growth Brand » category and WMF fifth in the « Best Product Brand » category. These great results show both the brands’ profitability and the positive emotions they trigger among consumers.

The German « Best Brands » awards are based on a comprehensive, representative study that measures the strength of a brand against two criteria: its commercial success on the market (« share of market »), and its attractiveness according to consumers (« share of soul »). Winners are not chosen by a panel of judges but exclusively by consumers. To establish this year’s ranking, more than 14,000 of them voted.

Tefal´s strong position at this contest, which is also known as the “Brand Oscars”, is an excellent demonstration of Tefal’s success based on smart product innovations like OptiGrill or Actifry and the leading position in Cookware.

For the fourth time in a row the WMF brand was nominated in the category TOP 10 brands in Germany. This success which is a confirmation of a sustainable and consistent brand strategy.

Best brand awards

 

Best Brands award ranking

 

Actualités des marques
CUISINE
Group

GROUPE SEB EMBARKS ON A NEW CULINARY EXCELLENCE CHAPTER AND BEGINS THE PROCESS OF ACQUIRING GROUPE SOFILAC AND ITS ICONIC BRANDS LACANCHE AND CHARVET

The Groupe SEB aims to build on its expertise in the high-end cooking equipment segment and continue its growth in professional and semi-professional markets.
Jamie Oliver x Tefal
Brands

TEFAL AND JAMIE OLIVER CELEBRATE 20 YEARS OF COOKING TOGETHER

For 20 years, the famous British chef and the major culinary brand have been promoting home cooking with inspiring recipes and quality products. Together, under the Jamie Oliver by Tefal brand, they ensure that home cooking is easy, joyful and delicious.

Coffee machine Krups EVIDENCE by WILMOTTE
Group

Groupe SEB, Wilmotte & The manufacture de café Alain Ducasse brought together for the launch of a new bean-to-cup coffee machine Krups

At the Lutetia Hotel in Paris, Thierry de La Tour d'Artaise, Chairman of Groupe SEB, world leading producer of small domestic equipment and professional Coffee machines, Jean-Michel Wilmotte, architect, urbanist and internationally renowned designer, member of the French Fine Arts Academy, and Alain Ducasse, founder of the Manufacture du Café, came together for the launch of the new Krups brand range of bean-to-cup coffee machines EVIDENCE by WILMOTTE.