Multicook & Stir gets off to a promising start
Multicook & Stir

The new Tefal Multicook & Stir, which was launched in October 2018 in the Ukraine and Russia, has proved very popular with consumers. Its stirring paddle and spherical bowl ensure that food is properly cooked through. 

The tests carried out in Russia in March 2018 already proved conclusive: 

  • 96% of consumers were satisfied with the product after two months’ use, 
  • 87% preferred it to their usual multicooker, 
  •  100% would recommend it to a friend. 

A digital campaign has been rolled out to support the Multicook & Stir launch since December 2018. More than 100,700 individual visitors to the website were recorded in the space of two months with an average viewing time of 3 minutes 22. The successful campaign will be extended to run during the first quarter of 2019. 

Multicook & Stir will be launched in Australia in March and Canada in September.
 

Multicook & Stir
Discover Multicook & Stir Discover Multicook & Stir Discover Multicook & Stir
Brand news
two hands approaching the new iconic gold-plated brass handle from the Tefal x Paul Bocuse collection
Brands

TEFAL AND PAUL BOCUSE LAUNCH AN ICONIC NEW COLLECTION THAT EMBODIES EXCELLENCE

The Tefal and Paul Bocuse brands are joining forces to create a collection of premium cookware for all cooking enthusiasts. A clever blend of culinary savoir-faire and innovation, this collection will showcase French excellence around the world.

CUISINE
Group

GROUPE SEB EMBARKS ON A NEW CULINARY EXCELLENCE CHAPTER AND BEGINS THE PROCESS OF ACQUIRING GROUPE SOFILAC AND ITS ICONIC BRANDS LACANCHE AND CHARVET

The Groupe SEB aims to build on its expertise in the high-end cooking equipment segment and continue its growth in professional and semi-professional markets.
Jamie Oliver x Tefal
Brands

TEFAL AND JAMIE OLIVER CELEBRATE 20 YEARS OF COOKING TOGETHER

For 20 years, the famous British chef and the major culinary brand have been promoting home cooking with inspiring recipes and quality products. Together, under the Jamie Oliver by Tefal brand, they ensure that home cooking is easy, joyful and delicious.