CSR: Launch of the Mix'r network to foster collaboration betwen companies

Mix’r was created at the initiative of CEOs from five companies– APRIL, Caisse d’Epargne Rhône Alpes, ORAVEO, Groupe SEGEX and Groupe SEB – who strongly believe in the value of a corporate network to further sustainable development based the idea that “many heads are better than one.”  This “enabler for responsible companies” launched on October 8 in Lyon is open to any corporate entities interested in CSR or wishing make a more positive impact on society and the environment. The network will offer a range of activities to its members designed to foster collective intelligence and co-development including experience sharing workshops, field and study trips, lectures, inter-enterprise thematic programs, capitalizing on successful initiatives etc.  Thierry de La Tour d’Artaise underlines that “Mix’r is based on the firm belief that CSR must be endorsed at the highest decision-making level and laid down in corporate strategy to bring all sectors on board and have a real impact.”