Each brand has a well-defined identity, with a specific values which are reflected in the product offering, features and design, as well as in appropriate communication mechanics.
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2024 Sales and results - Conference
The second edition of the Digital Transformation Awards saw Groupe SEB win one of the four innovation prizes, together with SNCF, FDJ and Nantes Métropole Habitat.
Organized by the trade journal Solutions Numériques, the awards recognize “companies that have used digital technology to reinvent themselves and transform their organization, their products or their business model, boosting growth and gaining a customer or internal benefit,” explains Xavier Boidevezi, VP Digital Factory.
“Groupe SEB has made a name for itself by creating connected products and combating planned obsolescence, which is to consumers’ disadvantage, by extending product warranties and supplying spare parts produced by 3D printers,” says Alain Pautrot, VP Consumer Satisfaction, who was presented with the award alongside Xavier Boidevezi in the end of February 2017.
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