Multi-brand strategy

Our multi-brand strategy

It enables Groupe SEB to:

  • better address multiple consumer expectations around the world, with each one of our brands responding to specific consumer attitudes

  • bring relevant and complementary responses to the strategies of our retailers

Each brand has its own well-defined identity with specific values expressed through the range, functionalities and design of its products and a unique communication stance.

gilles
The portfolio of Groupe SEB brands gives us a decisive competitive advantage.
With our multibrand strategy, we can respond in optimal fashion to the multiple expectations of our customers around the world while generating profitable growth for each one of our product categories.
The awareness and image of our brands are powerful reasons for consumers to adopt and repurchase our innovations.
To maintain our global leadership, our brands remains consistent in time and space through their brand platforms.
But they also need to evolve to remain in step with deep-seated social trends, notably sustainable development.

32 brands

The pillars of Groupe SEB's growth strategy, they are organised into three main subsets:

  • CORE BRANDS, with a strong reputation in their regional or global markets, offer products that support  consumers’ everyday lives. Complementing each other and fulfilling specific needs, they each have well-defined identities and values, which are expressed through the range, features, product design and communications.
  • PREMIUM BRANDS are aimed at the most demanding consumers, with well-adapted positioning, designs  and marketing methods.
  • PROFESSIONAL BRANDS have a global vocation and focus on the professional coffee and hotel and catering sector.
DISCOVER OUR BRANDS DISCOVER OUR BRANDS DISCOVER OUR BRANDS
NEWS
CUISINE
Group

GROUPE SEB EMBARKS ON A NEW CULINARY EXCELLENCE CHAPTER AND BEGINS THE PROCESS OF ACQUIRING GROUPE SOFILAC AND ITS ICONIC BRANDS LACANCHE AND CHARVET

The Groupe SEB aims to build on its expertise in the high-end cooking equipment segment and continue its growth in professional and semi-professional markets.
Jamie Oliver x Tefal
Brands

TEFAL AND JAMIE OLIVER CELEBRATE 20 YEARS OF COOKING TOGETHER

For 20 years, the famous British chef and the major culinary brand have been promoting home cooking with inspiring recipes and quality products. Together, under the Jamie Oliver by Tefal brand, they ensure that home cooking is easy, joyful and delicious.

Coffee machine Krups EVIDENCE by WILMOTTE
Group

Groupe SEB, Wilmotte & The manufacture de café Alain Ducasse brought together for the launch of a new bean-to-cup coffee machine Krups

At the Lutetia Hotel in Paris, Thierry de La Tour d'Artaise, Chairman of Groupe SEB, world leading producer of small domestic equipment and professional Coffee machines, Jean-Michel Wilmotte, architect, urbanist and internationally renowned designer, member of the French Fine Arts Academy, and Alain Ducasse, founder of the Manufacture du Café, came together for the launch of the new Krups brand range of bean-to-cup coffee machines EVIDENCE by WILMOTTE.